Iyank Zona Brammastian

Digital Marketer

Phone:

+6281 234 476 227

Email:

iyankzona@gmail.com

Address:

Jalan Kelapa Buntu II, Pondok Cemara, Kedonganan, Kuta, Bali, Indonesia

Date of Birth:

23 September 1995

A Bit About Me

Hi, I’m Iyank — the founder of Langkah Digital. I’ve worked in the digital marketing world for years, helping brands grow through smart, data-driven strategies. After working with a wide range of businesses, from local shops to global hotel chains, I realized many small businesses in Indonesia still struggle to unlock their digital potential.

That's why I started Langkah Digital — to provide affordable, effective digital solutions for local business owners who want real results without the hassle. I believe going digital doesn’t have to be complicated or expensive — it just needs the right langkah (step). Let’s grow your business, one digital step at a time.

Work Experience

December 2018 - November 2024

Group Manager - Online Content
Swiss-Belhotel International

Developed and implemented new reporting tools for over 100 hotels, leveraging Looker Studio as a Google Analytics 4 data source to monitor website performance metrics, enabling data-driven decision-making across properties.
Established and standardized SOPs for website content management to enhance marketing messaging and improve SEO alignment, ensuring brand consistency across digital platforms.
Developed a UTM SOP to streamline campaign tracking, enabling accurate and efficient reporting and monitoring of digital marketing efforts.
Created a Backlinking SOP to support sustainable SEO improvements, enhancing domain authority and organic reach across multiple hotel sites.
Developed a comprehensive content marketing strategy template tailored for hotel teams, enabling them to build strategic content plans and effectively measure performance against defined KPIs, promoting consistent, goal-oriented content creation across properties.

November 2024 - Now

Group Manager - Digital Marketing

Swiss-Belhotel International

Optimized website performance through comprehensive SEO audits, resulting in a 46.6% increase in organic traffic and improved search visibility.
Launched and managed corporate Google Ads campaigns, achieving a record-high 91.78 average ROAS during the School Holiday campaign.
Oversaw individual Google Ads accounts for 20+ hotel properties, delivering up to a 53.58 average ROAS.
Developed and implemented targeted audience segments within Google Ads and Analytics to improve campaign efficiency, personalize messaging, and enhance remarketing strategies.

May 2025 - Now

Founder

Langkah Digital

Launched Langkah Digital as a freelance initiative to support local Indonesian businesses with affordable digital marketing solutions.
Focus areas include Google Ads, Meta Ads, Google Business Profile (GBP) optimization, website setup, and local SEO.
Built a service model tailored for small businesses with limited budgets but high growth potential.
Aimed to scale the business by developing repeatable service packages and performance-driven results.
Helped clients increase online visibility, generate leads, and improve ROI through targeted digital campaigns.